by Erik Modig | Mar 14, 2016 | News & Media, Nyheter
On Friday Erik joined the Swedish radio program Stil to discuss advertising, jeans and how to build an identity. Start the week with a little history about the garment that will never go out of fashion – the jeans! Listen to Erik in Stil i P1...
by Erik Modig | Mar 3, 2016 | News & Media, Nyheter
In a world where the digital transformation has changed the rules and we now more than ever have to fight for the customer’s attention, thoughts and emotions, as a researcher on communication I often get the question: What is the key to effective communication? How do...
by Erik Modig | Mar 2, 2016 | News & Media, Nyheter
We were so happy about so many of you buying Kontroll during the book sale that we are keeping the low price for a while! Kontroll is for those who want to be able to create and evaluate effective communication as well as understand the underlying mechanisms of how...
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