Deprecated: Function create_function() is deprecated in /storage/content/55/219155/erikmodig.com/public_html/wp-content/plugins/minimalist-twitter-widget/index.php on line 298 Working with B2B? - Erik Modig Warning: A non-numeric value encountered in /storage/content/55/219155/erikmodig.com/public_html/wp-content/themes/Divi/functions.php on line 5806

Top blog

Working with B2B?

For those of you who work with B2B, I can recommend sälj- och marknadspodden where I talk about customers’ decision-making. I tell you about the evaluator, the fast thinker and the emotional mind that I describe in my latest book Bang For The Buck (out in English soon). All three aspects of decision making must be considered. In the podcast I go through how to do that. My book is as relevant for B2B as for B2C.

Listen to the podcast here