At the Conference Story 2018

At the Conference Story 2018 Story 2018 On October 2nd I will join the conference Story 2018 at Berns in Stockholm. Story is the ultimate conference for those of you who work within communications, language and content. What I will talk about At Story I will dig deep...

Bang For The Buck – the book

Erik’s fourth book, Bang For The Buck, released in Swedish in June 2017, uses the so called Influence Matrix to explain the elements of effective marketing communication. Many argue that the age of old media is over and digital channels are the future. Is that...