Free Breakfast on Mobile Marketing

Welcome to a free inspiration breakfast on Mobile Marketing! On December 12 I will talk about how to apply The Influence Matrix that I describe in my new book Bang For The Buck to mobile marketing. This will be an inspiration breakfast free of charge that will give...

Bang For The Buck – the book

Erik’s fourth book, Bang For The Buck, released in Swedish in June 2017, uses the so called Influence Matrix to explain the elements of effective marketing communication. Many argue that the age of old media is over and digital channels are the future. Is that...