by Erik Modig | Nov 27, 2017 | News & Media, Nyheter, Top blog
In Bang for the Buck, my new book on effective communication, I amongst other things mention the importance of having a credible source when communicating. This increases the likelihood that your customers will accept the message you want to communicate. And an...
by Erik Modig | Nov 2, 2017 | News & Media, Nyheter, Top blog
For those of you who work with B2B, I can recommend sälj- och marknadspodden where I talk about customers’ decision-making. I tell you about the evaluator, the fast thinker and the emotional mind that I describe in my latest book Bang For The Buck (out in...
by webmaster | Apr 28, 2016 | Top blog
Erik’s fourth book, Bang For The Buck, released in Swedish in June 2017, uses the so called Influence Matrix to explain the elements of effective marketing communication. Many argue that the age of old media is over and digital channels are the future. Is that...
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