My Favorite Talking Points

Some food for thought Earlier this week I joined the podcast #KommuniceraMera (#CommunicateMore) by Meltwater and spoke about some of my favorite talking points. What you will learn when listening: How B2B marketing differs from B2C marketing How the brain works How...

Bang For The Buck – the book

Erik’s fourth book, Bang For The Buck, released in Swedish in June 2017, uses the so called Influence Matrix to explain the elements of effective marketing communication. Many argue that the age of old media is over and digital channels are the future. Is that...