Erik on Nokia’s return

Brandexpert Erik Modig speaks about Nokia’s return in newspaper Dagens Nyheter. Is it really Nokia’s big return or just an attempt to keep a nostalgia-filled brand alive? Read the article...

Back in the blogging game!

Erik Modig is back in the blogging game with his blog EFFEKTBLOGGEN – BANG FOR THE BUCK in Dagens Media. Here he will share his thoughts, advice and his analyses in questions regarding communication. Read his first blog entry...

Join me at Webdagene 2016!

Digitalization is changing the way we reach out to people and communicate with them. While digitalization has created many cheap ways to get your message out there and track the response, it naturally comes with the disadvantage of the today existing advertising...

Premiere for Bang For The Buck

Yesterday’s conference Bang For The Buck was a mere success thanks to the talented speakers and great audience! Together with Jeanette Asteborg from Volkswagen, Dan Landin from Evidence, Niklas Modig as well as Kaj Johansson and Peter Lundberg from Kapero we...