Speaker, Author & Researcher at Stockholm School of Economics
Erik Modig is a researcher at the Center for Consumer Marketing at Stockholm School of Economics. He is the author of the Swedish books Kontroll – Effektiv kommunikation och kampen om våra tankar, Värdet av Konst and Understanding Advertising Creativity (doctoral dissertation, in English). English editions of Kontroll and Värdet av Konst are coming soon. His research focuses on advertising and how the consumer psychology of communication, branding and creativity affect business growth. He also conducts research in various other fields connected to consumer psychology such as pricing, category management and the inclusion of fine art in commercial settings. His research is amongst others published in Journal of Advertising, International Journal of Advertising, Journal of Product & Brand Management and Advances in Consumer Research. Erik has years of experience in teaching advertising strategy within both the academic field and the corporate world. He is a popular teacher and demanded speaker at organizations and conferences, where he holds lectures within his field of research.
Erik is also an established artist and has had several solo and group exhibitions. Between 2007 and 2012 he ran the artist driven gallery Art Concept Store in Stockholm.
News & media
Brandexpert Erik Modig speaks about Nokia’s return in newspaper Dagens Nyheter. Is it really Nokia’s big return or just an attempt to keep a nostalgia-filled brand alive? Read the article...read more
Erik Modig is back in the blogging game with his blog EFFEKTBLOGGEN – BANG FOR THE BUCK in Dagens Media. Here he will share his thoughts, advice and his analyses in questions regarding communication. Read his first blog entry...read more
Digitalization is changing the way we reach out to people and communicate with them. While digitalization has created many cheap ways to get your message out there and track the response, it naturally comes with the disadvantage of the today existing advertising...read more
Erik Modig’s lecture was absolutely fantastic. Both the content and his performance.
Recommend everyone to listen to Erik! Fascinating to take part of Erik’s work and
experience and also get it summarized in a book. What a tremendous value!
This was one of the best presentations I’ve been to! Great credibility in this area!
Visit http://kommunikationskontroll.se/ (in Swedish) and learn more about Erik’s most recent book Kontroll – Effektiv kommunikation och kampen om våra tankar.
Finally a readable book about a difficult subject – how to reach out to others in one’s communication. Thank you for this important book!
A must-read for those who have realized
that it is difficult to reach out with their communication. Kontroll provides many practical insights and suggestions.