Speaker, Author & Researcher at Stockholm School of Economics
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Erik Modig is a researcher at the Center for Consumer Marketing at Stockholm School of Economics. He is the author of the Swedish books Bang For The Buck, Kontroll – Effektiv kommunikation och kampen om våra tankar, Värdet av Konst and Understanding Advertising Creativity (doctoral dissertation, in English). An English edition of Bang For The Buck is coming soon. His research focuses on advertising and how the consumer psychology of communication, branding and creativity affect business growth. He also conducts research in various other fields connected to consumer psychology such as pricing, category management and the inclusion of fine art in commercial settings. His research is amongst others published in Journal of Advertising, International Journal of Advertising, Journal of Product & Brand Management and Advances in Consumer Research. Erik has years of experience in teaching advertising strategy within both the academic field and the corporate world. He is a popular teacher and demanded speaker at organizations and conferences, where he holds lectures within his field of research.
Erik is also an established artist and has had several solo and group exhibitions. Between 2007 and 2012 he ran the artist driven gallery Art Concept Store in Stockholm.
News & media
For those of you who work with B2B, I can recommend sälj- och marknadspodden where I talk about customers’ decision-making. I tell you about the evaluator, the fast thinker and the emotional mind that I describe in my latest book Bang For The Buck (out in...read more
Would you like to hear more about Erik’s latest book Bang For The Buck? Tune into Kapitalet and listen to what you should think about as an investor or owner of a company in terms of customer psychology if you want your company to perform better. Listen to the...read more
In Digitala Mediepodden Erik demonstrates the Influence Matrix that he uses in his new book Bang For The Buck to explain the elements of effective marketing communication. Tune in to listen to Erik and Damon Razazi...read more
Erik Modig’s lecture was absolutely fantastic. Both the content and his performance.
Recommend everyone to listen to Erik! Fascinating to take part of Erik’s work and
experience and also get it summarized in a book. What a tremendous value!
This was one of the best presentations I’ve been to! Great credibility in this area!
Bang For The Buck
Visit http://bangforthebuck.com (in Swedish) and learn more about Erik’s most recent book.
Finally a readable book about a difficult subject – how to reach out to others in one’s communication. Thank you for this important book!
A must-read for those who have realized
that it is difficult to reach out with their communication. It provides many practical insights and suggestions.