Speaker, Author & Researcher at Stockholm School of Economics
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Erik Modig is a researcher at the Center for Consumer Marketing at Stockholm School of Economics. He is the author of the Swedish books Bang For The Buck, Kontroll – Effektiv kommunikation och kampen om våra tankar, Värdet av Konst and Understanding Advertising Creativity (doctoral dissertation, in English). An English edition of Bang For The Buck is coming soon. His research focuses on advertising and how the consumer psychology of communication, branding and creativity affect business growth. He also conducts research in various other fields connected to consumer psychology such as pricing, category management and the inclusion of fine art in commercial settings. His research is amongst others published in Journal of Advertising, International Journal of Advertising, Journal of Product & Brand Management and Advances in Consumer Research. Erik has years of experience in teaching advertising strategy within both the academic field and the corporate world. He is a popular teacher and demanded speaker at organizations and conferences, where he holds lectures within his field of research.
Erik is also an established artist and has had several solo and group exhibitions. Between 2007 and 2012 he ran the artist driven gallery Art Concept Store in Stockholm.
News & media
The Sudden Rise in Mobile Marketing Mobile advertising revenue increased by 60.5% globally between 2015 and 2016, and in 2016, display increased its stake in mobile phones to 54%. Why is it that mobile marketing has become so important? More than 30% of all online...read more
5 Future Trends in the Advertising Industry In the podcast “Under 15” by Dagens Media researcher Erik Modig talks about what he believes will be the 5 future trends in the advertising industry. In addition to the 5 trends, you will learn about the single...read more
I am looking forward to join Episerver Ascend Stokcholm this year to present the Influence Matrix on May 15! The conference gives you inspiration and knowledge in digital communication. I will talk about my model, which is actually a tool for all kinds of...read more
Erik Modig’s lecture was absolutely fantastic. Both the content and his performance.
Recommend everyone to listen to Erik! Fascinating to take part of Erik’s work and
experience and also get it summarized in a book. What a tremendous value!
This was one of the best presentations I’ve been to! Great credibility in this area!
Bang For The Buck
Visit http://bangforthebuck.com (in Swedish) and learn more about Erik’s most recent book.
Finally a readable book about a difficult subject – how to reach out to others in one’s communication. Thank you for this important book!
A must-read for those who have realized
that it is difficult to reach out with their communication. It provides many practical insights and suggestions.