Speaker, Author & Researcher at Stockholm School of Economics
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Erik Modig is a researcher at the Center for Consumer Marketing at Stockholm School of Economics. He is the author of the Swedish books Kontroll – Effektiv kommunikation och kampen om våra tankar, Värdet av Konst and Understanding Advertising Creativity (doctoral dissertation, in English). English editions of Kontroll and Värdet av Konst are coming soon. His research focuses on advertising and how the consumer psychology of communication, branding and creativity affect business growth. He also conducts research in various other fields connected to consumer psychology such as pricing, category management and the inclusion of fine art in commercial settings. His research is amongst others published in Journal of Advertising, International Journal of Advertising, Journal of Product & Brand Management and Advances in Consumer Research. Erik has years of experience in teaching advertising strategy within both the academic field and the corporate world. He is a popular teacher and demanded speaker at organizations and conferences, where he holds lectures within his field of research.
Erik is also an established artist and has had several solo and group exhibitions. Between 2007 and 2012 he ran the artist driven gallery Art Concept Store in Stockholm.
News & media
Erik goes on tour together with Marknadschefskongressen 2017! Altogether 15 speakers and 25 partner companies will come to your city. Save one of the dates: Stockholm 13th November, Malmö 15th November or Gothenburg 17th November From Erik you can expect a thorough...read more
On October 25th, Mynewsdesk hosts Mynewsday 2017 in Stockholm, where I will be one of the speakers. For the seventh consecutive year, Mynewsdesk organizes one of this year’s events for communicators – Mynewsday. Mynewsdesk takes you on a journey of...read more
Join me at Webdagene 18th & 19th October 2017 where I will talk about mobile marketing! In my lecture 19th October “How to communicate to the whole brain” I will talk about why we should change the way we think about video on the mobile phone, whether...read more
Erik Modig’s lecture was absolutely fantastic. Both the content and his performance.
Recommend everyone to listen to Erik! Fascinating to take part of Erik’s work and
experience and also get it summarized in a book. What a tremendous value!
This was one of the best presentations I’ve been to! Great credibility in this area!
Bang For The Buck
Visit http://bangforthebuck.com (in Swedish) and learn more about Erik’s most recent book.
Finally a readable book about a difficult subject – how to reach out to others in one’s communication. Thank you for this important book!
A must-read for those who have realized
that it is difficult to reach out with their communication. It provides many practical insights and suggestions.