Speaker, Author & Researcher at Stockholm School of Economics
Erik Modig is a researcher at the Center for Consumer Marketing at Stockholm School of Economics. He is the author of the Swedish books Kontroll – Effektiv kommunikation och kampen om våra tankar, Värdet av Konst and Understanding Advertising Creativity (doctoral dissertation, in English). English editions of Kontroll and Värdet av Konst are coming soon. His research focuses on advertising and how the consumer psychology of communication, branding and creativity affect business growth. He also conducts research in various other fields connected to consumer psychology such as pricing, category management and the inclusion of fine art in commercial settings. His research is amongst others published in Journal of Advertising, International Journal of Advertising, Journal of Product & Brand Management and Advances in Consumer Research. Erik has years of experience in teaching advertising strategy within both the academic field and the corporate world. He is a popular teacher and demanded speaker at organizations and conferences, where he holds lectures within his field of research.
Erik is also an established artist and has had several solo and group exhibitions. Between 2007 and 2012 he ran the artist driven gallery Art Concept Store in Stockholm.
News & media
Yesterday’s conference Bang For The Buck was a mere success thanks to the talented speakers and great audience! Together with Jeanette Asteborg from Volkswagen, Dan Landin from Evidence, Niklas Modig as well as Kaj Johansson and Peter Lundberg from Kapero we...read more
The reason for why I decided to create the full-day conference Bang For The Buck was because I felt that there is no conference that gives a complete picture of how to increase market efficiency. We need to get a complete picture of all types of channels, how they...read more
About a month ago Erik joined a team of other so-called ad celebs, to create the creative brief of the future, ahead of the national advertising award show Guldägget. The aim was to take the creative brief to the next level and redefine it to avoid a too long, poorly...read more
Erik Modig’s lecture was absolutely fantastic. Both the content and his performance.
Recommend everyone to listen to Erik! Fascinating to take part of Erik’s work and
experience and also get it summarized in a book. What a tremendous value!
This was one of the best presentations I’ve been to! Great credibility in this area!
Visit http://kommunikationskontroll.se/ (in Swedish) and learn more about Erik’s most recent book Kontroll – Effektiv kommunikation och kampen om våra tankar.
Finally a readable book about a difficult subject – how to reach out to others in one’s communication. Thank you for this important book!
A must-read for those who have realized
that it is difficult to reach out with their communication. Kontroll provides many practical insights and suggestions.