Marketing Book of the Year
Bang for the Buck is my new book on effective communication. In my book I amongst other things mention the importance of having a credible source when communicating. A credible source increases the likelihood that your customers will accept the message you want to convey. And an external such can significantly increase your credibility. Or what do you think? The Swedish Marketing Association (Sveriges Marknadsförbund) designated my book Marketing Book of the Year (Årets Marknadsföringsbok). That probably increases your acceptance more than if I would say that my book is the best marketing book of the year. 😉
Interview with Me on Bang for the Buck
In this interview about “The winning book Bang for the Buck” I answer some questions about Bang for the Buck. Klick here to get to the interview
PS: The English release of Bang for the Buck is just around the corner. Write me an email if you are interested in pre-ordering the book.