In Bang for the Buck, my new book on effective communication, I amongst other things mention the importance of having a credible source when communicating. This increases the likelihood that your customers will accept the message you want to communicate. And an external such can significantly increase your credibility. Or what do you think? The fact that the Swedish Marketing Association (Sveriges Marknadsförbund) designated my book Marketing Book of the Year (Årets Marknadsföringsbok) probably increases your acceptance more than if I would say that my book is the best marketing book of the year. 😉 In this interview about “The winning book Bang for the Buck” I answer some quick questions about what Bang for the Buck is about.
PS: The English release of Bang for the Buck is just around the corner. Write me an email if you are interested in pre-ordering the book.