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Webdagene 2017

Erik Modig will speak about mobile marketing at Webdagene in Oslo on 18th and 19th October. In his lecture “How to communicate to the whole brain” on 19th October he will talk about why we should change the way we think about video on the mobile phone, whether the app...

Bang For The Buck – the book

Erik’s fourth book, Bang For The Buck, released in Swedish in June 2017, uses the so called Influence Matrix to explain the elements of effective marketing communication. Many argue that the age of old media is over and digital channels are the future. Is that...

Neuro-communication

On October 18 I have a half-day workshop and November 15 a full-day workshop together with Sveriges Kommunikatörer about neurocommunication and how we can get brands to grow. We talk creativity and its impact on communication’s effect. We go into why and how we can...

Erik in the digital-media podcast!

Erik was invited to this week’s episode of Dagens Medias digital-media podcast. Some of the questions that Erik will answer in the pod are: – What defines creative communication? – Why must digital campaigns always be creative? – How can...