Bang For The Buck CREATIVITY

Var med och sätt agendan för framtidens marknadsarbete! The recent changes in the media landscape have affected many marketing departments. Costs have rocketed and efficiency has become a major challenge because more units have to be produced for more channels....

Kontroll

Erik’s third book Kontroll – Effektiv kommunikation och kampen om våra tanker, released in March 2015, explains the elements of effective marketing communication. The era of Communication is here. Kontroll takes you on a journey to the world’s top...

Neuro-communication

On October 18 I have a half-day workshop and November 15 a full-day workshop together with Sveriges Kommunikatörer about neurocommunication and how we can get brands to grow. We talk creativity and its impact on communication’s effect. We go into why and how we can...

Erik in the digital-media podcast!

Erik was invited to this week’s episode of Dagens Medias digital-media podcast. Some of the questions that Erik will answer in the pod are: – What defines creative communication? – Why must digital campaigns always be creative? – How can...