Bang For The Buck – the conference

Var med och sätt agendan för framtidens marknadsarbete! The recent changes in the media landscape have affected many marketing departments. Costs have rocketed and efficiency has become a major challenge because more units have to be produced for more channels....

Bang For The Buck – the book

Erik’s fourth book, Bang For The Buck, released in June 2017, uses the so called Influence Matrix to explain the elements of effective marketing communication. Many argue that the age of old media is over and digital channels are the future. Is that true? The...

Neuro-communication

On October 18 I have a half-day workshop and November 15 a full-day workshop together with Sveriges Kommunikatörer about neurocommunication and how we can get brands to grow. We talk creativity and its impact on communication’s effect. We go into why and how we can...

Erik in the digital-media podcast!

Erik was invited to this week’s episode of Dagens Medias digital-media podcast. Some of the questions that Erik will answer in the pod are: – What defines creative communication? – Why must digital campaigns always be creative? – How can...