News & Media
Read the latest articles and listen to the latest podcasts where Erik is featured and speaks about topics within his field such as communication, advertising, branding, organic growth or creativity.
At the Conference Story 2018 Story 2018 On October 2nd I will join the conference Story 2018 at Berns in Stockholm. Story is the ultimate conference for those of you who work within communications, language and content. What I will talk about At Story I will dig deep...read more
The Sudden Rise in Mobile Marketing Mobile advertising revenue increased by 60.5% globally between 2015 and 2016, and in 2016, display increased its stake in mobile phones to 54%. Why is it that mobile marketing has become so important? More than 30% of all online...read more
5 Future Trends in the Advertising Industry In the podcast “Under 15” by Dagens Media researcher Erik Modig talks about what he believes will be the 5 future trends in the advertising industry. In addition to the 5 trends, you will learn about the single...read more
I am looking forward to join Episerver Ascend Stokcholm this year to present the Influence Matrix on May 15! The conference gives you inspiration and knowledge in digital communication. I will talk about my model, which is actually a tool for all kinds of...read more
For those of you who live in Jönköping, I will lecture at “Årets Superevent för dig som gillar Marknadskommunikation” 15 March. I have the honor to share the stage with two experts that day: Anna-Lena Isaksson who will talk about what marketers should think of in...read more
Marketing Book of the Year Bang for the Buck is my new book on effective communication. In my book I amongst other things mention the importance of having a credible source when communicating. A credible source increases the likelihood that your customers will accept...read more