News & Media
Read the latest articles and listen to the latest podcasts where Erik is featured and speaks about topics within his field such as communication, advertising, branding, organic growth or creativity.
Brandexpert Erik Modig speaks about Nokia’s return in newspaper Dagens Nyheter. Is it really Nokia’s big return or just an attempt to keep a nostalgia-filled brand alive? Read the article...read more
Erik Modig is back in the blogging game with his blog EFFEKTBLOGGEN – BANG FOR THE BUCK in Dagens Media. Here he will share his thoughts, advice and his analyses in questions regarding communication. Read his first blog entry...read more
Digitalization is changing the way we reach out to people and communicate with them. While digitalization has created many cheap ways to get your message out there and track the response, it naturally comes with the disadvantage of the today existing advertising...read more
How do you increase the effect of mobile marketing in your organization? Erik has launched a new tailored workshop within the area of mobile marketing together with Edlegio and the business newspaper Dagens Media. The course content is based on the latest research in...read more
Yesterday’s conference Bang For The Buck was a mere success thanks to the talented speakers and great audience! Together with Jeanette Asteborg from Volkswagen, Dan Landin from Evidence, Niklas Modig as well as Kaj Johansson and Peter Lundberg from Kapero we...read more
The reason for why I decided to create the full-day conference Bang For The Buck was because I felt that there is no conference that gives a complete picture of how to increase market efficiency. We need to get a complete picture of all types of channels, how they...read more