News & Media
Read the latest articles and listen to the latest podcasts where Erik is featured and speaks about topics within his field such as communication, advertising, branding, organic growth or creativity.
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I am looking forward to join Episerver Ascend Stokcholm this year to present the Influence Matrix on May 15! The conference gives you inspiration and knowledge in digital communication. I will talk about my model, which is actually a tool for all kinds of...read more
For those of you who live in Jönköping, I will lecture at “Årets Superevent för dig som gillar Marknadskommunikation” 15 March. I have the honor to share the stage with two experts that day: Anna-Lena Isaksson who will talk about what marketers should think of in...read more
In Bang for the Buck, my new book on effective communication, I amongst other things mention the importance of having a credible source when communicating. This increases the likelihood that your customers will accept the message you want to communicate. And an...read more
For those of you who work with B2B, I can recommend sälj- och marknadspodden where I talk about customers’ decision-making. I tell you about the evaluator, the fast thinker and the emotional mind that I describe in my latest book Bang For The Buck (out in...read more
Would you like to hear more about Erik’s latest book Bang For The Buck? Tune into Kapitalet and listen to what you should think about as an investor or owner of a company in terms of customer psychology if you want your company to perform better. Listen to the...read more
In Digitala Mediepodden Erik demonstrates the Influence Matrix that he uses in his new book Bang For The Buck to explain the elements of effective marketing communication. Tune in to listen to Erik and Damon Razazi...read more