On the 28th of September I will lecture in Gothenburg during OMD Göteborg’s Brainfood. I will talk about my brand new book Bang For The Buck and each participant will receive her/his own copy.
Here is a glimpse of what you can expect:
“Many argue that the age of old media is over and digital channels are the future. Is that true? The answer can be found in the understanding of which marketing investments are the most effective. The question is how we compare sales with brand building without comparing apples and pears. In Bang for the buck, the reader gets guidance in what will always be common to all channels – the customer’s brain. Measurement values can first be compared and give us insights about what each brand should focus on when they form a whole.”
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