On October 18 I have a half-day workshop and November 15 a full-day workshop together with Sveriges Kommunikatörer about neurocommunication and how we can get brands to grow. We talk creativity and its impact on communication’s effect. We go into why and how we can use creativity to influence a brand, sales or YouTube clicks. Based on practical everyday tools we look at how we can maximize our own creativity and create insights that take us a little closer to our next “big idea”. What is needed to create communication that leads to growth and a stronger brand?