The Creative Brief of the Future

About a month ago Erik joined a team of other so-called ad celebs, to create the creative brief of the future, ahead of the national advertising award show Guldägget. The aim was to take the creative brief to the next level and redefine it to avoid a too long, poorly targeted and confusing creative brief, as briefs often look like today. Read about who else was involved in the process and access the creative brief here.