by Erik Modig | Mar 14, 2016 | News & Media, Nyheter
On Friday Erik joined the Swedish radio program Stil to discuss advertising, jeans and how to build an identity. Start the week with a little history about the garment that will never go out of fashion – the jeans! Listen to Erik in Stil i P1...
by Erik Modig | Mar 3, 2016 | News & Media, Nyheter
In a world where the digital transformation has changed the rules and we now more than ever have to fight for the customer’s attention, thoughts and emotions, as a researcher on communication I often get the question: What is the key to effective communication? How do...
by Erik Modig | Mar 2, 2016 | News & Media, Nyheter
We were so happy about so many of you buying Kontroll during the book sale that we are keeping the low price for a while! Kontroll is for those who want to be able to create and evaluate effective communication as well as understand the underlying mechanisms of how...
by Erik Modig | Feb 25, 2016 | News & Media, Nyheter
The big book sale in Sweden has just started! Get 33% off of my latest book Kontroll – Effektiv kommunikation och kampen om våra tankar until 30th March. The book contains: – Practical tips for becoming a better communicator – An overview of 3000 years of...
by Erik Modig | Feb 15, 2016 | Nyheter
In the podcast Gatuplan I get interviewed by Hugo Röjgård about my view of how advertising relates to our public space and what I think of street art. Welcome to the podcast series Gatuplan. A podcast by Hugo Röjgård about art and other ways of expression in the...
by Erik Modig | Feb 15, 2016 | Nyheter
Mobile banner advertising is an area still under research, which is surprising since it is one of, if not the, strongest growing advertising channel. Together with Schibsted Erik will conduct research on which banner format works best for different product categories....
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