Premiere for Bang For The Buck

Yesterday’s conference Bang For The Buck was a mere success thanks to the talented speakers and great audience! Together with Jeanette Asteborg from Volkswagen, Dan Landin from Evidence, Niklas Modig as well as Kaj Johansson and Peter Lundberg from Kapero we...

Erik talks about Bang For The Buck!

The reason for why I decided to create the full-day conference Bang For The Buck was because I felt that there is no conference that gives a complete picture of how to increase market efficiency. We need to get a complete picture of all types of channels, how they...

The Creative Brief of the Future

About a month ago Erik joined a team of other so-called ad celebs, to create the creative brief of the future, ahead of the national advertising award show Guldägget. The aim was to take the creative brief to the next level and redefine it to avoid a too long, poorly...

Erik in the digital-media podcast!

Erik was invited to this week’s episode of Dagens Medias digital-media podcast. Some of the questions that Erik will answer in the pod are: – What defines creative communication? – Why must digital campaigns always be creative? – How can...