The Creative Brief of the Future

About a month ago Erik joined a team of other so-called ad celebs, to create the creative brief of the future, ahead of the national advertising award show Guldägget. The aim was to take the creative brief to the next level and redefine it to avoid a too long, poorly...

Erik in the digital-media podcast!

Erik was invited to this week’s episode of Dagens Medias digital-media podcast. Some of the questions that Erik will answer in the pod are: – What defines creative communication? – Why must digital campaigns always be creative? – How can...

Erik in Stil i P1!

On Friday Erik joined the Swedish radio program Stil to discuss advertising, jeans and how to build an identity. Start the week with a little history about the garment that will never go out of fashion – the jeans! Listen to Erik in Stil i P1...