Erik’s third book Kontroll – Effektiv kommunikation och kampen om våra tanker, released in March 2015, explains the elements of effective marketing communication.
The era of Communication is here. Kontroll takes you on a journey to the world’s top communicators and their recipes for effective communication. Based on brain research, you gain knowledge about how effective communication can control behavior, attitudes, sales, brands, likes, shares – and the fight for your neighbor’s thoughts. Kontroll is for those who want to be able to create and evaluate effective communication as well as understand the underlying mechanisms of how communication can spread and have an impact. Kontroll rapidly climbed the ladder on Bokus’ bestseller list and reached place no. 2 in a short period of time in the category encyclopedias.