by Erik Modig | May 5, 2016 | News & Media, Nyheter
The reason for why I decided to create the full-day conference Bang For The Buck was because I felt that there is no conference that gives a complete picture of how to increase market efficiency. We need to get a complete picture of all types of channels, how they...
by Erik Modig | May 5, 2016 | News & Media, Nyheter
About a month ago Erik joined a team of other so-called ad celebs, to create the creative brief of the future, ahead of the national advertising award show Guldägget. The aim was to take the creative brief to the next level and redefine it to avoid a too long, poorly...
by Erik Modig | Apr 22, 2016 | News & Media, Nyheter
Together with Niklas Modig and the process consultants Kapero, I have created a full-day workshop on market efficiency for marketing agencies and marketing managers who want to take control over their department’s development. Read more and sign up here. And...
by Erik Modig | Apr 21, 2016 | News & Media, Nyheter
Erik was invited to this week’s episode of Dagens Medias digital-media podcast. Some of the questions that Erik will answer in the pod are: – What defines creative communication? – Why must digital campaigns always be creative? – How can...
by Erik Modig | Apr 14, 2016 | Okategoriserade
How can B2B companies take sales and marketing to the next level? We will answer that question during the event B2B Update 2016 created together with SSE Executive Education and Boom Marketing. A five-step process has been developed for the full-day workshop. The...
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