At the Conference Story 2018
On October 2nd I will join the conference Story 2018 at Berns in Stockholm. Story is the ultimate conference for those of you who work within communications, language and content.
What I will talk about
At Story I will dig deep into the concepts of my latest book Bang For The Buck which focuses on, well exactly that, how to get the most bang for the buck from your marketing investments. What for instance needs to be understood here is that the new digital channels do not automatically give you more bang for the buck compared to older media channels. The channel that works best for you depends on your brand in combination with how the human brain works. So, the first step to figure out where you should focus your buck to get some bang is to understand the human brain.